LinkedIn Ghostwriting
Your experience and your thoughts. Put into words.
I help independent consultants and small service businesses turn their ideas into LinkedIn posts that sound like them. This is one way we can work together through ongoing content support.
Why Ghostwriting?
Posting isn't the hard part. Knowing what's worth saying is.
You know your work, your clients and the questions they ask. But finding a useful angle and turning it into a post can take time.
We start with the people you want to reach and what they need to understand about your business. Then I help you develop ideas from your real experience and turn them into clear posts.
Useful content, built around your work.
We review the conversations and responses your content prompts, then use what we learn to develop the next ideas.
The aim is to help people understand your work, remember your business and feel more confident getting in touch.
Find the idea → develop the thinking → shape the message → write it → refine it → publish consistently
Who is this for?
Founders, Independent consultants and small service businesses with client experience to share and limited time to write.
You may have plenty of ideas but little time to develop them. Or you write your own posts, but struggle to keep going.
I help you find useful topics, create drafts and maintain a consistent voice.
You stay involved: sharing examples, checking the facts and approving the posts before they go live.
I help you turn your expertise, experiences and ideas into strategic LinkedIn content that sounds like you without you having to become a content creator.
The Process
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01 — Get to know you
We start with a deep-dive conversation to understand your expertise, goals, audience, experiences and voice.
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02 — Find the ideas
I identify the stories, opinions, lessons, observations and perspectives worth developing.
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03 — I write
I turn those ideas into LinkedIn content in your voice.
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04 — Refine
You review. We adjust. I learn what sounds like you and what doesn't.
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05 — Publish consistently
You have a steady flow of strategic content without having to carry the whole process yourself.
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06 — Learn and evolve
We pay attention to what resonates, what creates conversations and what strengthens the reputation you're building.
What You Get
We start with a conversation about your business, audience, voice and goals. Then we agree the content, working rhythm and fees before I begin writing.
1. Find the useful ideas
We identify the questions your clients ask, the experience you can draw on and the topics that support your business.
2. Write, review and publish
I develop drafts in your voice. You check the facts, add your perspective and approve the final posts.
We review the response and use what we learn to shape future content.
Not Just Writing. Judgment.
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AI Can Write Fast. It Can't Decide What's Worth Saying.
AI has made producing content nearly free. It hasn't made deciding what deserves attention any easier. That judgment, what's interesting, what's yours, what's worth the risk, is the part I bring.
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It Starts With Positioning, Not a Blank Page
Anyone can write you a LinkedIn post. Before I write a word, I make sure it's building toward something, what you want to be known for, instead of just filling a content calendar.
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Your Judgment Replaces the Content Calendar
Content isn't about showing up on schedule with whatever's easiest to write. It's about deciding what's actually worth saying this week and skipping the rest, even if that means posting less.
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Your Ideas, Developed — Not Just Typed Up
Most people don't lack ideas, they lack someone to push back on them. I challenge weak angles, sharpen strong ones, and turn what's in your head into something worth publishing.
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Consistency Without Becoming a Content Creator
You don't need to post daily or develop a "personal brand voice" that isn't yours. You need a steady, credible presence that builds over time without it becoming a second job.
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Built to Compound, Not Just to Engage
This isn't optimized for likes. Every post feeds what we learn about what resonates, so your presence gets sharper and more recognizable over time not just busier.
Ready to stop guessing what to post?
Let's talk about your goals, your voice, and what consistent visibility could actually look like for you.
Frequently Asked Questions
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Ghostwriting is when someone writes content on your behalf while ensuring it still sounds like you. It’s especially helpful for busy professionals who want to build their brand but don’t have the time or expertise to craft engaging, high-impact content. A ghostwriter helps you communicate your ideas clearly, attract the right audience, and position yourself as a thought leader—without the stress of writing it yourself.
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Before we start, we have a deep-dive strategy session where I get to know your tone, preferences, and messaging style. I also review your past content (if available) to ensure everything I write feels authentic to you.
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Absolutely! Every post will be sent to you for review, and you’ll have the chance to make tweaks before it’s published.
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It depends on your needs. My primary focus is crafting high-quality content, but if engagement is part of your strategy, I can support with audience interaction as well. We can discuss the best approach based on your goals.
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Pricing depends on scope and cadence, which we figure out together based on your goals. We'll talk specifics on a discovery call, there's no one-size-fits-all package.
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That depends on your goals, how much visibility you're aiming to build, and how much you want to stay involved. We'll figure out the right cadence together on a discovery call rather than you having to guess upfront.
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Book a discovery call. We'll talk through your goals, your voice, and what a working relationship could look like and go from there.