The LinkedIn Brand & Content Blueprint
A 90-minute deep dive to define your brand voice, content pillars, and LinkedIn strategy. So showing up online feels clear, confident, and consistent.
Why Brand Strategy First?
When your voice isn’t clear, your posts don’t connect, they just blend into the feed.
With it, every post:
Feels naturally *you,* not manufactured
Resonates with people whether you're hiring, leading, or job hunting
Cuts through the clutter and builds real connection
At the end of the day, humans connect with humans. Content aligned with your voice is how you stand out.
Who is this for
This is for leaders, founders, career changers and professionals who want clarity, structure, and confidence to be seen. Especially if LinkedIn is where you want to be discovered.
You know LinkedIn matters, but showing up feels hard.
You don’t know what to say
You don’t want to sound fake or robotic
You’re not sure how to position yourself
You want a clear voice, visible presence, and content that feels like you. Without hiring a full-time ghostwriter.
“When you have a clear voice and a visible presence, everything changes. Opportunities find you. People remember you. And your message starts working even when you’re not in the room. That’s the power of showing up with intention and building a brand that’s truly yours.”
Andrea Ferreira
This is your one-time investment in a content strategy that lasts months (or years). It’s the same framework I use with my 10k/month ghostwriting clients at a fraction of the cost.
What You Get
After our 90-minute 1:1 session, you’ll receive your custom LinkedIn Brand & Visibility Blueprint — your personal brand holy bible.
What’s Included:
1. Your Brand Strategy Blueprint (PDF)
Brand positioning rooted in your values
3–4 content pillars to guide consistent storytelling
Tone-of-voice mini-guide: how you *sound* in every post
Post prompts and ideas built around your pillars
Advice on writing posts that feel natural not forced
2. LinkedIn Success Guide (Standard PDF)
Tips on growing your visibility: what to post, how to comment with purpose, and build a network
Guidance on choosing and using photos for your posts
LinkedIn do’s and don’ts
Practical tips for writing content that connects
Suggested weekly habits for building presence without overwhelm
3. Content Prompts & Post Ideas (Word Doc)
10 ready-to-use post examples per pillar (hook + second line)
Additional prompts for each subtopic to keep ideas flowing
A practical library you can copy, tweak, and post directly
✨ All wrapped into two PDFs + one Word Doc you can return to again and again.
One-time investment:
3,500 DKK + VAT
(includes 90-min consultation + 2 custom PDF deliverables)
No retainer.
Just one powerful session + your complete strategy.
What It Looks Like
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Step 1
You schedule a 90-minute session with me
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Step 2
We explore your story, values, and what you stand for
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Step 3
Within 5–7 days, you receive your tailored Brand & Content Blueprint + LinkedIn Guide
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Finally
You leave with clarity, confidence, and your next post idea ready to shine
Add-On Support Packages
After your Blueprint session, you can add these packages anytime, just reply to your email to schedule.
(4 posts / 1 month)
1,800 DKK
4 posts drafted & edited together (you ghostwrite or co-create)
Confidence coaching around publishing
Ongoing DM support for quick questions
👉 Best for: Clients who want hand-holding through their first month of posting.
Confidence Kickstart
1000 DKK
Client drafts 4 posts
I will polish & review before publishing
2 short feedback/review calls
👉 Best for: Clients who want accountability and reassurance, but prefer to stay in the driver’s seat.
Post Review & Confidence Coaching
The impact in my clients’ words.
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"Andrea was very quick to understand my voice and my goals, and managed to translate then into content pillars that I can use every week to build my brand on LinkedIn. She even summarised some concrete example of how my post could sound like and encouraged my to use my humour that I was hiding away before as I thought I needed to be very serious when posting. "
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“… What I received wasn’t just tips, it was a super complete and professional guide to start building my personal brand. The content guide is pretty tailor-made, thanks to Andrea’s ability to truly listen to your needs, fears, and passions. You don’t just walk away with a great toolkit, you walk away feeling motivated, and with someone who will genuinely support you on your journey, wherever it may lead. :) “
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“… I would absolutely recommend Andrea’s LinkedIn Strategy Session to anyone who wants to level up their LinkedIn presence, especially business owners. If you’re looking to connect with your audience more effectively and post more frequently, this session is invaluable. Andrea is fantastic at helping you craft posts that are engaging and impactful. It’s a must for anyone whowants to grow their reach and connect with potential clients!“
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“I'm working with Andrea to grow my personal brand on LinkedIn and am amazed with her skills and personality. Besides having flair for writing and being quick at figuring out what works and what doesn't, she's astonishingly proactive and communicative.Definitely worth the investment and a joy to work with.”
