LinkedIn Social Selling: Why It Matters More Than Ever & How to Do It Authentically
Let’s be real, nobody likes being sold to on LinkedIn. But you know what people do love? Real connections, valuable insights, and solutions to their problems. That’s where LinkedIn Social Selling comes in.
It’s not about cold-pitching strangers. It’s about building trust, offering value, and positioning yourself as the go-to person in your field—without being pushy or salesy. And the key to doing it right? Being authentic.
Why Social Selling Matters More Than Ever (Especially in Denmark)
The way people find jobs, build businesses, and create opportunities is changing—and Denmark is a prime example.
Many jobs aren’t even posted publicly – As much as 50% of jobs in Denmark exist in the hidden job market, meaning they’re filled through networking and referrals before ever appearing online. (Source: The Danish Agency for Labor Market and Recruitment) If you’re not actively visible and engaging, you’re missing out.
Networking is everything – Denmark has a strong trust-based work culture, where personal recommendations carry far more weight than applications alone. Social selling helps you stay top-of-mind, so opportunities come to you before they’re advertised.
AI is changing how we interact – With automation taking over so many tasks, human connection and personal branding are more valuable than ever. People don’t just want information—they want insights, real stories, and relatable conversations.
People are tired of “perfect” content – The age of overly polished, corporate-sounding LinkedIn posts is fading. People are drawn to authentic, vulnerable, and relatable voices. If you want to succeed, you don’t need to be perfect—you just need to be real.
What is LinkedIn Social Selling?
Social Selling is the art of using content, conversations, and connections to attract and nurture potential clients, job opportunities, and partnerships—without cold messaging or forced sales tactics. Instead of chasing leads, you create an online presence that makes them come to you.
It’s about:
Showing up consistently with valuable insights
Building meaningful relationships through engagement
Positioning yourself as an expert without being “salesy”
Sharing stories and experiences people actually relate to
Why Does LinkedIn Social Selling Work?
Trust & Credibility: People buy from those they know, like, and trust. Social selling builds that trust over time.
Higher Engagement: 76% of buyers are ready to have a conversation on social media if the seller provides value first. (Source: LinkedIn Sales Solutions)
Better Lead Generation: LinkedIn’s Social Selling Index (SSI) shows that top social sellers create 45% more opportunities than their peers.
How to Do Social Selling Right on LinkedIn
Optimize Your Profile for Trust
Your headline, bio, and featured section should clearly communicate: who you help, how you help, and what makes you different. Forget the robotic corporate-speak—write as if you’re introducing yourself to someone at a networking event.
Share Authentic Content, Not Just Industry Insights
Don’t just share “5 Tips to Improve Your Sales Strategy”—tell stories, experiences, and struggles that people can relate to. The more human you are, the stronger your connections will be.
Examples of content that works:
Personal stories about lessons you’ve learned in your career
Insights into industry trends mixed with your own perspective
Success stories or challenges you’ve faced (and what you learned)
Engage With Others Genuinely
Social Selling is a two-way street. Instead of just posting and waiting for engagement, start conversations, comment on other people’s posts, and message connections without pitching.
Be Vulnerable, Not Just Polished
People resonate with realness, not perfection. Sharing struggles, failures, or moments of self-doubt (along with what you learned from them) makes you relatable and trustworthy.
Use LinkedIn’s Features to Stay Visible
Leverage LinkedIn Polls, Newsletters, and Video Content to increase engagement and connect in a more personal way.
Who Should Be Using LinkedIn Social Selling?
Entrepreneurs & Small Business Owners – Build an audience without expensive ads.
Freelancers & Consultants – Establish authority and get inbound leads.
Sales Professionals – Build warm relationships that convert over time.
Job Seekers & Career Changers – Tap into the hidden job market through networking.
Anyone Who Wants to Grow Their Brand – Because networking = opportunities.
Final Thoughts
Social Selling isn’t hard selling—it’s about showing up, providing value, and being real. And the best part? You don’t need a huge following to succeed. A few quality connections and consistent, authentic content can do wonders. Want to start leveraging LinkedIn Social Selling but don’t know where to begin?
Let’s chat. Drop a comment or DM me, and I’ll help you get started!
