Building a Website for Your Small Business in Copenhagen: What You Need to Know
If you are an entrepreneur or a small business owner in Copenhagen, having a website is essential. It serves as your digital storefront, the first place potential customers or clients will go to learn about your business. Whether you offer services, sell products, or run a consultancy, a professional website builds trust, attracts new opportunities, and positions you as a credible business.
A well-designed website ensures that when people search for your business online, they find a clear, engaging, and user-friendly experience rather than frustration or confusion. However, building a website can feel overwhelming, especially if you do not have technical experience. This guide will walk you through the key aspects to consider when creating a functional, visually appealing, and search-friendly website for your business.
Define the Purpose of Your Website
Before choosing a platform or designing pages, ask yourself:
• Do I need my website to attract new customers?
• Is my main goal to showcase my portfolio or testimonials?
• Do I need an online booking system for clients?
• Will I sell products directly through my site?
• Is this mainly an informational website to establish credibility?
Understanding your website’s purpose helps determine the features, content, and design you need. If your goal is to generate leads, you should have a strong call-to-action (CTA) and contact form. If you are selling products, you’ll need an e-commerce platform with a seamless checkout experience.
2. Website Structure: Keep It Clear and User-Friendly
A well-structured website makes it easy for visitors to find information quickly. If your website is difficult to navigate, slow, or confusing, people will leave before they understand what you offer.
A simple and effective structure includes:
• Home – A strong introduction that tells visitors who you are and what you do.
• About – Your background, experience, or company story.
• Services/Products – A clear explanation of what you offer.
• Contact – A simple way for people to reach you (form, email, or phone number).
• Portfolio/Testimonials – If relevant, showcase past work or client reviews.
For inspiration, check out well-structured websites on Squarespace, Wix, or WordPress. There you can also see their templates that will give you an idea of what the tools allow and how you would like to structure your own website.
3. Branding: Make Your Website Reflect Your Business Identity
Your website is an extension of your brand. Whether you are a freelancer, a small business, or a consultant, your website should reflect your brand’s identity, values, and tone.
Consider these branding elements:
• Color palette: Choose 2-3 colors that represent your brand. Avoid choosing more than that as it will be difficult to maintain consitency when creating more sections or when updating the website.
• Fonts: Use clean, readable fonts. Check out free options on Google Fonts.
• Images: High-quality visuals make a difference but usually buying the images or visuals for your wbsite can become expensive very quickly luckily there are many websites nopwadays that offer great free stock images f. Try free stock image sites like Unsplash or Pexels.
• Tone of Voice: Write your website content as if you are speaking directly to your audience. Keep it clear, professional, and engaging.
4. SEO: Make Sure People Can Find You on Google
A great website is useless if no one can find it. Search Engine Optimization (SEO) helps your site rank higher on Google when people search for businesses like yours.
Here are the SEO basics:
• Use relevant keywords (e.g., “best website design in Copenhagen” or “Danish job search consultant”).
• Optimize page titles and meta descriptions so your site appears correctly in search results.
• Use alt text for images to improve accessibility and search visibility.
• Improve site speed by optimizing images with tools like TinyPNG.
For more detailed SEO help, check out Google Search Console, which allows you to monitor your site’s visibility.
5. Make Your Website Mobile-Friendly
More than half of internet traffic comes from mobile devices, meaning your website must be responsive and easy to navigate on phones and tablets. Most modern website builders, like Squarespace, Wix, and WordPress, automatically adjust your website for mobile viewing, ensuring that pages scale correctly across different screen sizes. However, automatic adjustments aren’t always perfect, so you should always manually review how your site looks on mobile to catch potential issues.
A mobile-friendly website should:
• Adjust automatically to different screen sizes.
• Have easy-to-tap buttons and menus for effortless navigation.
• Load quickly to prevent visitors from leaving due to long wait times.
• Ensure proper spacing so that text, images, and buttons are not too far apart or misaligned.
• Check for misplaced elements that may have shifted during the mobile optimization process.
Even if your website builder provides mobile responsiveness, always test it manually on different devices to ensure everything looks polished and functions correctly.
You can test your website with Google’s Mobile-Friendly Test to check if your site meets mobile usability standards.
6. Connect to Measuring Tools to Track Performance
Most website builders, such as Squarespace, Wix, and Shopify, come with built-in analytics dashboards that allow you to track basic metrics like page views, visitor locations, and device usage. These tools provide a great starting point for understanding how people interact with your site.
However, if you plan to scale your business, improve SEO, or run paid advertising, you’ll need more advanced tracking tools to gather deeper insights and optimize performance.
Here are the essential tools to set up:
• Google Analytics – Monitors site traffic, user behavior, and key performance metrics.
• Google Search Console – Helps improve SEO by tracking search rankings and website visibility on Google.
• Facebook Pixel – Essential for tracking ad performance and retargeting visitors if you run paid social media campaigns.
Even if you don’t check analytics daily, having these tools in place ensures you can access data when needed and make informed decisions to grow your business.
7. Best Website Builders for Small Businesses
If you are not a web developer, choosing the right platform is key. The best website builders for small businesses in Copenhagen include:
• Squarespace – Great for personal brands, service businesses, and creatives.
• Wix – Very beginner-friendly with drag-and-drop features.
• WordPress – A powerful option if you need a blog or long-term scalability.
• Shopify – Best for e-commerce businesses selling products.
• Webflow – Allows more customization without coding.
Choosing the right platform depends on your needs, technical skills, and long-term goals.
8. Legal Requirements: Privacy Policy and Terms & Conditions
If you are running a business in Denmark, your website needs to comply with GDPR regulations. This means including:
• Privacy Policy – Explains how you handle customer data.
• Terms & Conditions – Sets rules for website visitors.
• Cookie Policy – Required if you track visitors with analytics tools.
Many website builders offer built-in GDPR compliance tools, such as cookie banners and privacy policy templates. You can also use privacy policy generators or consult a legal expert for more tailored guidance.
If you need help drafting these legal pages, ChatGPT can be a great tool to create a compliant framework for your website. By providing the AI with the correct prompts—including your business type, objectives, and website structure—you can generate a well-structured Privacy Policy, Terms & Conditions, or Cookie Policy tailored to your needs.
However, it is always a good idea to review AI-generated content to ensure it aligns with legal requirements in Denmark and your business operations.
Keep It Simple and Start Small
Building a website for your business does not have to be overwhelming. Focus on clarity, branding, SEO, and functionality. A simple, well-structured website is always better than a complex, confusing one.
If you need a fast, professional, and easy-to-maintain website for your small business in Copenhagen, I can help.
Get in touch today, and let’s create a website that works for you!
